
SFG’s mission is to help you find the business that is right for you and your family.
Experienced Franchise CEO, business development specialist, entrepreneur and franchise consultant with a demonstrated history of leading small business and franchise owners as they build successful companies. Skilled in brand analysis, marketing, commercial site analysis and business development, he is a Certified Shopping Center Manager (CSM) with a Bachelor’s Degree in Marketing from San Diego State University. Founded Spectrum Franchise Group in 1996.


Franchise history:
Retail, office and industrial manager and broker
– 13 years (Starting in: 1975)Entrepreneur – start up chain of 1-hour photo labs
– 9 years (1985)Franchise – international auto painting chain
– 3 years (1991)Import company – sporting goods industry
– 2 years (1994)President, CEO and owner of retail financial services franchise company – 20+ years (1996)
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- Started with 13 locations // opened over 200 offices across US and Canada
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Owner of multiple retail financial services franchises
– 20+ years (1996)Franchise consultant helping hundreds of people explore business opportunities and find just the right brand to fulfill their dreams
– since 2017
After hours on end searching for a franchise, it was a pleasure to run across Craig Wells a Franchise Consultant who made my search so much easier and could answer all my questions. Thanks, Mr. Wells. I couldn’t ask for a better friend than you.
Chris & Caren T
Ft. Bay City, MI